The Harlem Educational Activities Fund (HEAF) on 125th St. in Manhattan knows high achievers and those with potential when they see them. They have put over a thousand Latino & African-American youth on a guaranteed path to college, with numerous admissions to ivy league and other selective schools. They have been showing videos at their Gala Fundraiser for over 10 years and the team at Plowshares has helped them to do it by both developing entirely new video segments & re-purposing valuable existing interviews or other content to make fresh feeling pieces in years when keeping with a tight budget was a priority. The gala continues to be their largest single fundraising event of the year and those videos have been instrumental in helping them raise over $1 million in funding.